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Pricing & Profit3 formulas shown

Contractor Margin Calculator

Work backwards: enter the price you're about to quote and what the job costs you, and see the margin and markup you'd actually be locking in — before the client ever sees the number.

Gross margin 25.0%. Gross profit $650.00.

The quote you're about to send

Labor + materials + subs + other direct costs

Price needed for a target margin

Between 0 and 100
Price required
$2,785.71
FormulaPrice = Cost ÷ (1 − Margin)
Your calculation$1,950.00 ÷ 0.70 = $2,785.71
Dividing — not multiplying — is what prices to a margin.
What you'd actually be earning
25.0%
FormulaMargin = (Price − Cost) ÷ Price
Your calculation($2,600.00 − $1,950.00) ÷ $2,600.00 = 25.0%
Gross profit
$650.00
Gross margin
Profit ÷ selling price
25.0%
Equivalent markup
Profit ÷ cost — always bigger than margin
33.3%
Worked example

Electrical: where the number comes from

An electrician is about to send a $2,600 quote for a residential panel upgrade and wants to check what margin it actually carries.

InputValue
Job price$2,600
Total job cost$1,950 (labor, permit, materials)

Result: 25% margin — $650 gross profit toward overhead and net income

If overhead runs ~15% of revenue, this job contributes about 10 points toward net profit. The electrician also checks the target-margin panel: pricing the same job to a 30% margin would require $2,785.71.

Load this example into the calculator

The calculation

Gross profit$2,600 − $1,950 = $650.00
Gross margin$650 ÷ $2,600 = 25.0%
Markup$650 ÷ $1,950 = 33.3%

How this calculator works

Every result comes from the formulas below — the math shown is the math used. Change any input and results update instantly in your browser; nothing is sent to a server.

  • Gross margin: Margin % = (Price − Cost) ÷ Price × 100
  • Markup (equivalent): Markup % = (Price − Cost) ÷ Cost × 100
  • Implied price for a target margin: Price = Cost ÷ (1 − Margin ÷ 100)
    This is the formula to use when your profit goal is stated as a margin.

What the result means

The margin is the share of the selling price left after direct costs — the pool that pays overhead before anything becomes net profit. The equivalent markup shows the same profit measured against cost, which is why it's always the bigger number.

When to use it

Use it to sanity-check a quote before sending it, or to back into the right price from a margin goal.

Common mistakes

  • Pricing to a margin by multiplying — Cost × (1 + margin) understates the price; divide instead.
  • Reading the margin off a bid without checking what overhead comes out of it first.

Frequently asked questions

How do I calculate margin on a job?

Subtract the job's total cost from the price, then divide by the price. For example, a $2,000 job that costs $1,500 has a margin of ($2,000 − $1,500) ÷ $2,000 = 25%. That $500 of gross profit then has to cover overhead before anything is left as net profit.

What gross margin should a contractor aim for?

Residential trades commonly target gross margins in the 25–50% range depending on trade and business model, while tighter-margin commercial work often runs much lower. The useful benchmark is your own overhead as a percentage of revenue plus your target net profit: gross margin must exceed that sum or the business loses money on every job.

Next step

Building the price up from costs instead of checking one you've quoted?

Apply a markup to your costs
Contractor Margin Calculator — Check the Margin on Any Job Price | RateCraft