Quote Win Rate Calculator
Every quote is unpaid sales work with a real cost. Enter your monthly quotes, wins, average job value and estimating hours to see your win rate, the value win rate, what estimating costs per won job, and what a year of lost quotes adds up to.
Method and content reviewed October 1, 2026 · formulas checked against a test suite · runs entirely in your browser
Win rate = Jobs won ÷ Quotes sent × 1003 ÷ 10 × 100 = 30.0%What the numbers suggest: a very high win rate with thin revenue usually means prices are too low; a very low one with good prices means the wrong leads or slow follow-up. The fastest lever is qualifying harder before writing the quote — every junk lead deleted costs nothing, every one quoted costs $67.50.
Remodeling: where the number comes from
A remodeler sends about 10 quotes a month, wins 3, at an average value of $1,200. Each quote takes 1.5 hours at a $45 burdened rate. (Illustrative example — use your own pipeline.)
| Input | Value |
|---|---|
| Quotes per month | 10 |
| Jobs won | 3 |
| Average quoted value | $1,200 |
| Hours per quote | 1.5 hrs × $45 |
Result: 30% win rate — each won job costs $225 in estimating time
The $225 per win is a customer-acquisition cost hiding in admin time. Cutting quote hours to 1 through better templates and a tighter site visit drops it to $150 — the same as a raise on every job won, without touching the prices.
Load this example into the calculatorThe calculation
| Win rate | 3 ÷ 10 = 30% |
| Quoted value | 10 × $1,200 = $12,000.00 |
| Won value | 3 × $1,200 = $3,600.00 (30% of value) |
| Estimating cost per month | 10 × 1.5 × $45 = $675.00 |
| Cost per won job | $675 ÷ 3 = $225.00 |
| Cost of lost quotes per year | 7 × $67.50 × 12 = $5,670.00 |
How this calculator works
Every result comes from the formulas below — the math shown is the math used. Change any input and results update instantly in your browser; nothing is sent to a server.
- Win rate:
Win Rate = Jobs Won ÷ Quotes Sent × 100 - Value win rate:
Value Win Rate = Won Value ÷ Quoted Value × 100A value rate far below the count rate means you're winning the small jobs and losing the big ones. - Estimating cost per won job:
Cost per Win = (Quotes × Hours per Quote × Hourly Cost) ÷ Jobs WonA customer-acquisition cost hiding in admin time — every lost quote is paid work with no invoice. - Cost of lost quotes:
Lost Cost = (Quotes − Wins) × Hours per Quote × Hourly Cost
What the result means
The win rate is a diagnosis, not a grade: very high with thin revenue means prices are too low; very low with good prices means wrong leads or slow follow-up. The cost-per-win row is a customer-acquisition cost hiding in admin time.
When to use it
Use it monthly while your pipeline data is thin, then quarterly — and always split value won from count won before deciding what to fix.
Want the concept behind the math in depth? Read Quote Win Rate: The Number That Tells You Whether to Fix Price or Pipeline or How to Write an Estimate: What Every Line Is For.
Common mistakes
- Reading only the count win rate — the value split shows whether big jobs specifically are being lost.
- Improving win rate by cutting prices instead of qualifying leads and following up faster.
- Quoting everything: every junk lead quoted costs your hourly rate times the hours.
Frequently asked questions
What is a good quote win rate for contractors?
There's no universal number — it's a diagnosis, not a grade. A very high win rate with thin revenue usually means prices are too low. A very low one with good prices means the wrong leads, slow follow-up, or quotes that take weeks. The useful benchmark is your own trend, and the useful split is value won versus count won.
Why track value won separately from jobs won?
Because they disagree usefully. Winning 6 of 10 quotes sounds healthy until you see the six were the small ones: a 60% count win rate can hide a 25% value win rate. The value split tells you whether your pricing loses big jobs specifically — a pricing conversation — or loses everything evenly — a lead-quality or follow-up conversation.
How do I improve my win rate without cutting prices?
Qualify harder before writing the quote — every junk lead deleted costs nothing and every one quoted costs your hourly rate times the hours. Follow up within a day while you're still the freshest bid. Include the two or three things competitors leave out (timeline, what's excluded, warranty terms) so the customer compares documents, not just totals. And quote fewer things better.
What is the real cost of a lost quote?
The hours it took, at your burdened rate — plus the opportunity cost of not estimating a winnable one instead. At 1.5 hours and $45, that's $67.50 per lost quote; a month of 7 losses is $472 of labor with nothing to show, and a year of it is a real wage. This is why qualifying before estimating pays better than quoting faster.
Winning more is only worth it if the price is right — build the quote from real costs.
Price the next quote properly →Related tools and guides
Quote Win Rate Calculator is part of RateCraft, a set of free pricing and estimating tools for contractors and service businesses. Results are calculated entirely in your browser and are estimates for planning purposes — see our disclaimer and methodology.